Project Overview

The goal for this project was to create a fun and playful brand identity for a fictional sweets company: Chocandery. I created this made-up company because I love baking and all things sugar. I also knew from the beginning that I wanted this brand to specialize in all three main areas of sweet treats, instead of just one. Hence the name, that combines chocolate, candy, and bakery into one new and unique word. But the challenge came when I had to come up with a logo design that would encompass all of that, while still being simple and recognizable. So, let’s walk through my logo process!